Yan Yan is the Regional Director, Europe at the Singapore Economic Development Board (EDB). Based in London, she oversees EDB’s marketing activities across UK and Europe, working alongside investors, corporates and ecosystem partners to support technology startups in uncovering and accessing new opportunities in Southeast Asia.

Yan Yan started her career in EDB helping Fast Moving Consumer Goods multi-national corporations expand their footprint in Asia. Motivated to share Singapore’s story with a broader audience, she joined the Brand, Marketing and Communications division as EDB’s market lead for Japan and subsequently led content development and branding for the digital technology sector.