Profile: Prof. Aleks Farseev is a distinguished luminary in both entrepreneurship and academia. Renowned as a top-tier researcher and international keynote speaker, he stands as the driving force behind SoMin.ai – a cloud platform leveraging AI and Large Language Models for Competitor Analytics and Ad Optimization. His expertise shines not only as CEO but also as a Research Professor, where he adeptly imparts wisdom on Digital Marketing, Large Language Models, and AI Technology. Through courses offered in esteemed universities across the Globe and over 30 publications in top-tier conferences, Prof. Farseev ensures that the path to mastery is both accessible and enlightening.